By Ellie Nicole Byrne
Every season there’s a new and exciting trend that overtakes social media by storm. This winter, we’re witnessing a resurgence of frosted makeup, a trend that transports us back to the early 2000s. This nostalgic revival introduces a shimmering charm to a new generation.

The beginning of the trend.
The frosted makeup trend first gained popularity in the late 1990s and early 2000s and was used particularly in the holiday period to create a ‘festive’ look. Celebrities like Paris Hilton and Britney Spears could often be seen wearing light blue shimmery eyeshadow to replicate a ‘frosted’ look on the red carpet, popularising the makeup style among their fans.
How times changed.
As the 2000s continued, this makeup trend slowly started to fade out, replaced by neutral eyeshadow looks and matte finishes. Soon these same celebrities began opting for a more ‘no-makeup makeup’ and focused on enhancing their natural features, which led to fans following along.
The Resurgence of Frosted Makeup.
During the 2020s we’ve seen the rise of social media platform, TikTok, which has allowed ordinary individuals to express themselves and share beauty looks by uploading short videos online. Over recent years, there’s been an array of different makeup and fashion styles that have gone viral on tiktok, creating new trends and bringing back old iconic looks, such as the frosted makeup style.
Influencers on the app, such as Sophia @oatmilkmakeup, have taken to posting tutorials of this style, and gained over 72 thousand views.
@oatmilkmakeup i think this would work well for nora fries cosplay makeup ❄️❄️ im in toronto right now and it is COLD. i love it. @♱ philosofay ♡‧₊ did a frost on grass look recently that i was obsessed with so this look is a little inspired by that 🩵 earrings are from @Regalrose (discount code: OATMILK15) makeup products- face: @smashboxcosmetics photo finish revitalize primer essence @ritueldefille creature of light in moonlit creature @toofaced born this way foundation in cloud @mehronmakeup clown white lite @colourpopcosmetics pretty fresh powder in fair 1 @kaleidosmakeup black jasmine palette (for contour) @rmsbeauty living luminizer @kaleidosmakeup highlight in sky walker eyes and eyebrows: @kaleidosmakeup venus trap palette, electro turquoise palette, eye primer @aboutfacebeauty brow artist in auburn, shadowstick in 2002 @morphebrushes bi liner (white and silver one) @colourpopcosmetics blue velvet palette @sushyglowcosmetics shadows in alluring gaze and iridescent coral @lhcosmetics liquid shadow in blink @wonderskin liner in licorice @lhcosmetics infinity ink liner @smashboxcosmetics lash primer @kvdbeauty 24 hour super brow in white out @wearehumanoid matilija lips: @halfmagicbeauty sculptitude in don’t be confused @aboutfacebeauty shadowstick in 2002, light lock lip gloss in unholy @lhcosmetics liquid shadow in blink @sushyglowcosmetics hypoxia #icymakeup #frostymakeup #imcoldmakeup #bluemakeup #wintermakeup
♬ Chrysalis – Pram
Bella Krys, a beauty influencer, also shared a tutorial and stated that ‘if you’re thinking cool toned holiday princess vibes, I have the exact look for you. She shared her take on the frosted makeup trend look, and provided an easy step-by-step guide to achieve the look. Her video received a large viewership of 25 thousand, further confirming the look is making a strong resurgence in today’s beauty world.
@bellaakrys My ice princess glam went viral last year, here’s the updated version 🪽🎀❄️ #wintermakeup #iceprincessglam #holidaymakeup #frostedmakeup #makeuptutorial
♬ original sound – Bella Krys
If you want to recreate your own ‘frosted’ makeup look, you can use a variety of different products. One product that has gained large popularity is Made By Mitchell’s ‘comet case’ which he says even Sabrina Carpenter uses! The product includes 8 cool toned shimmery cream highlighters, these can be used to create eyelooks – that make your eyes pop and have that shimmery frosted look or to make your skin glow and stand out on those dark winter nights.
It can be bought on TikTok for as little as $5
@madebymitchell ITS ALL GOING FASTTTTTTT. 😮💨 #madebymitchell #sample #makeup #sale #viral
♬ original sound – 🇬🇧MADEBYMITCHELL🇬🇧
Will you be trying out the viral ‘frosted makeup’ look this winter? Let us know!





