As a public relations expert, I believe in saying less can actually say the most. The spotlight is on Timothée Chalamet and Kylie Jenner. But in an honest sense, responding to every rumor can hurt relationships. They wouldn’t want to end up like Hollywood couples who break up because the spotlight “ruined their bond.”
Silence slows it down. It lets the story burn out on its own while they hold onto what’s private and real. By remaining silent, they can keep control over what they are actually going to share. Just let the media conversation continue to simmer.
Look at Ryan Gosling and Eva Mendes. The best example of a private couple that thrives. Never once did we get the impression that they were staged. You would only see enough to feel their tight relationship. There is no showmanship. Their romance remained taboo, but these “easter eggs” had fans’ interest.
The same goes with Daniel Craig and Rachel Weisz, Javier Bardem and Penélope Cruz, and Tom Holland and Zendaya. To keep their work the main focus, they limit interactions in public, unless the co-star in a film or series. Their chemistry becomes on point on screen, and it makes you say “oh it makes sense, they’re a couple.”
When it comes to public relations, keeping mum about a relationship doesn’t always imply hiding. It can actually mean that you’re confident in this connection. A stable relationship is one in which the partners take their time to explain themselves. And when the news does finally come out, it hits harder because the couple shares it on their own terms. They don’t do it just because they need to respond to a headline or rumor.
— Laura Pucker, publicist and founder of BBE Media
