Perimenopause brings about many changes, particularly in how women experience their periods. From unpredictable cycles to heavier or lighter flows, it can be a challenging time to navigate. To help women manage these changes, AWWA Period Underwear offers a practical solution. Michele Wilson, CEO of AWWA, shares her insights into how their product supports women during this transitional phase, addressing common concerns and offering a sustainable option for menstrual care.
Q&A with Michele Wilson, CEO of AWWA Period Underwear
Q: As women go through perimenopause, their periods can become unpredictable. How does AWWA period underwear provide comfort and reliability during these changes?
A: AWWA looks and feels like regular undies but has the capacity of up to five tampons. This means you can wear them anytime and know with comfort and confidence that should your period show up, you won’t have to worry about leaks.
Q: Can you explain the typical changes in flow and cycle patterns during perimenopause and how AWWA’s designs cater to these shifts?
A: Every person is different. Some people might get much heavier periods and more bloating in general, while others might get lighter, more sporadic periods. And regardless of light, heavier, or the same flow, cramps might worsen. AWWA has different styles for different needs. The Xx can feel like a hug on your body, which is sometimes exactly what we need. Also, I should note that we offer sizes 3XS-6XL, meaning we have a lot of range for all body types and sizes.
Q: Many women experience heavy bleeding during perimenopause. How does AWWA address concerns around leaks and absorbency for this stage of life?
A: Part of the perks of our age up to this point is knowing our body, but when it comes to perimenopause, we are changing and a bit unknown. While AWWA has capacity for up to five tampons, if you’re not sure what to expect or nervous, the undies can be used as a backup to a tampon. Or bring an extra pair in your bag (we have wet bags!) and do a swap in the bathroom.
Q: Why do you believe period underwear is a practical solution for older women who might face irregular periods?
A: Again, as AWWA looks and feels like regular underwear, you can wear them all the time, and if your period doesn’t show up, fine. And if your period does show up, fine. It gives you the security to know that you’re covered even if your period comes unexpectedly.
Q: What features of AWWA’s period underwear make it particularly beneficial for women in their 40s and 50s?
A: AWWA is underwear that absorbs your period, as well as other leaks that one might have in their 40s and 50s. 😉
Q: Period products can become a bigger financial concern for women as their cycles become more irregular. How does period underwear, as a reusable option, provide long-term savings?
A: Period underwear can be worn and washed like all other underwear. It means less waste, and less cost.
Q: AWWA period underwear is an eco-friendly choice. How important do you think sustainability becomes for women in perimenopause who may be more conscious of reducing waste?
A: As mentioned, AWWA is great for periods, as well as other minor leaks. This means besides eliminating pads and tampons, you can also ditch panty liners that become much more common in our bathroom cabinets with age.
Q: With the hormonal changes during perimenopause, many women experience discomfort or sensitivity in intimate areas. How does AWWA ensure that the materials used are soft, breathable, and skin-friendly?
A: We source the best fabrics for the gussets of our underwear, as well as for the fabric hugging the body. Comfort is one of our top focal points.
Q: In terms of body confidence, how can period underwear help women feel more in control and comfortable during this unpredictable time?
A: AWWA was founded on the ethos of the Maori culture, which is centered around celebrating periods, getting to know our bodies, and taking care of ourselves. That is how we hope everyone who wears AWWA embraces their period at all stages of life. And with that, we want them to feel empowered to not have to worry about it.
Q: Period underwear is known for menstrual protection, but many women in perimenopause also experience bladder leaks. Can AWWA underwear be used for this purpose as well, and how does it perform in this area?
A: Yes, while AWWA isn’t suitable for a full bladder release, those little leaks that come while laughing, coughing, or doing a jumping jack are perfectly cared for.
Q: What advice do you have for women in perimenopause who are looking for practical, sustainable period solutions?
A: I’m of course partial, but highly recommend AWWA period underwear. Besides being able to eliminate period product waste, AWWA has been tested and confirmed to be free from PFAS, or forever chemicals, which is something that other period underwear has been found to contain.
Managing Perimenopause with Confidence
Perimenopause can bring about unexpected changes in a woman’s menstrual cycle, making it essential to find solutions that offer both comfort and practicality. Michele Wilson’s insights into how AWWA Period Underwear is designed to address these unique needs shed light on the evolving landscape of menstrual products for women in their 40s and 50s. From managing heavier flows to accommodating bladder leaks, AWWA provides an option that helps women feel confident and supported during this stage of life—all while embracing sustainability and body confidence.
