In 2025, the beauty world is abuzz with a delightful trend: strawberry-inspired aesthetics. From makeup to skincare and fragrances, the “strawberry girl” look is making waves, offering a fresh, youthful, and radiant appeal.
So what is the strawberry beauty trend 2025?
🍓 The Rise of the Strawberry Girl Aesthetic
The strawberry girl trend is characterized by dewy skin, flushed cheeks, glossy lips, and a touch of faux freckles. It’s a look that exudes natural beauty and a sun-kissed glow, reminiscent of carefree summer days. This aesthetic gained momentum through social media platforms, with influencers and celebrities showcasing their interpretations, leading to a surge in popularity.People.com+4MAKE Beauty+4Vogue+4
💄 Achieving the Strawberry Beauty Trend 2025
To embrace this trend, focus on:
Dewy Skin: Start with a hydrating primer and a lightweight foundation or BB cream to let your natural skin shine through.
Flushed Cheeks: Apply a cream blush in pink or red hues to the apples of your cheeks, blending upwards for a natural flush. We are in love with Tower 28’s BeachPlease Lip + Cheek Cream Blush.
Glossy Lips: Opt for lip glosses or tinted balms in strawberry shades to achieve that juicy pout. Milani’s Lip Oils are so lux at an affordable price.
Faux Freckles: Use a fine-tipped brow pencil or a dedicated freckle pen to dot faux freckles across your nose and cheeks for added charm.
🍓 Strawberry in Skincare and Fragrances
Beyond makeup, strawberries are influencing skincare and fragrances. Products infused with strawberry extracts are praised for their antioxidant properties, helping to brighten and rejuvenate the skin. In the fragrance realm, strawberry notes are being incorporated into perfumes, offering a sweet yet sophisticated scent profile. We are obsessed with Nest’s Santa Barbara Strawberry.
When it comes to skincare, we love this blur duo from Glow Recipe. It gives your skin a blurred, lit from within glow.
🌟 Embrace the Trend
The strawberry beauty trend is more than just a fleeting fad; it’s a celebration of natural beauty and youthful exuberance. Whether you’re trying out the makeup look, indulging in strawberry-infused skincare, or spritzing on a strawberry-scented perfume, this trend offers a delightful way to refresh your beauty routine.
