Pantone has revealed its 2024 Color of the Year: PANTONE 13-1023 Peach Fuzz. Part of Pantone’s iconic Color of the Year program, now celebrating its 25th anniversary, this muted peach shade was chosen for its comforting, compassionate essence that promotes belonging and wellbeing.
Described by Pantone as a “velvety gentle peach,” Peach Fuzz is intended to evoke feelings of tenderness, serenity, and connection. Its unveiling comes at a fitting time, as people around the world are seeking sanctuary, collaboration, and recalibration following recent upheavals.
The Science Behind the Selection
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves.”
Peach Fuzz aims to awaken our need for empathy and closeness with others. Its muted vibrancy suggests natural comfort rather than overstimulation. There’s a vintage softness to the shade as well, hinting at nostalgia for simpler times. Still, Eiseman emphasizes that it has been “rephrased to have a contemporary ambiance” befitting 2024.
Laurie Pressman, Vice President of the Pantone Color Institute, adds meaningfully, “With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love.”
A Quarter Century of Color Commentary
Indeed, community and cultural themes have been central to Color of the Year selections over the years. Pantone’s very first pick in 2000, Cerulean Blue, spoke to human need for escape and serenity as the new millennium approached. 2010’s Turquoise represented health, protection, and restoration during the Great Recession. And 2017’s dynamic Greenery offered hope and vitality in divisive times.
Now in its 25th year, the Color of the Year program provides meaningful color commentary reflecting society’s ever-evolving priorities. Peach Fuzz and its message of compassion indicates increasing desire for connection and care.
Bringing Peach Fuzz Into Design
Unlike other annual colors that come and go, Pantone chooses each Color of the Year with intention to inspire long-lasting integration across industries. Unique partnerships, custom products, and targeted events ensure maximum visibility and longevity of the special shade.
Several exclusive collaborations for 2024 that speak to Peach Fuzz’s tender qualities have already been announced:
- Motorola will release special editions of its motorola razr+/40 ultra and motorola edge 40 neo smartphones in Peach Fuzz. The tech giant shares Pantone’s dedication to meaningful design and self-expression.
- Beauty brand Shades by Shan introduces a Lip Shine called The Lip Shine as the first launch from its Pantone 2024 collection. With shades catering to all skin tones, the unique peach blend brings out users’ natural glow.
- Ruggable’s Pantone rug capsule spans trendy patterns like contemporary, bohemian, and graphic styles ideal for infusing interiors with Peach Fuzz’s cozy vibe.
- Japanese textile leader Ultrafabrics promises a series of interactive happenings and original color palettes to bring designers innovative ways to work with the muted peach shade.
Pantone also suggests direct applications for integrating Peach Fuzz across fashion, beauty, interior design, packaging, and more throughout 2024 and beyond:
Apparel and Accessories – Peach Fuzz inspires indulgently smooth textures like suede and velvet along with quilted or fuzzy fabrics that beg to be touched. Handbags, shoes, clothing, and jewelry can incorporate the shade in nurturing textures.
Beauty – Universally flattering for cheeks, lips, and complexions, the peachy tone creates a healthy glow. Its versatility enables bold looks when paired with deeper shades or soft and natural vibes with nudes and browns.
Home Décor – Painted walls, textiles, furniture, accessories, and patterns can welcome Peach Fuzz’s warmth into living spaces to promote calm and comfort year-round.
Packaging and Branding – Clean and contemporary with a vintage character, Peach Fuzz can increase engagement across packaging and multimedia when leveraged for its appetizing, aromatic connotations.
Peach Fuzz Promises Lasting Impact
Unlike flashy trends that fade fast, Pantone’s thoughtful color selection insists on making an impression not just in 2024 but for years thereafter. Especially given current desire for empathy and connection, Peach Fuzz taps into deeper human needs that will only intensify beyond the coming year.
Eiseman concludes, “An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.” In other words, the emotional and sensory foundations Peach Fuzz builds make it universally relatable and endlessly applicable.
So whether people choose to integrate hints of Peach Fuzz into wardrobes, decor, or designs over 2023 or let its mood influence interpersonal perspectives, Pantone’s comforting new shade looks to leave a lasting, uplifting imprint. The next year promises to be considerably brighter wrapped in this nurturing peach hue.
What do you think? Are you loving Peach Fuzz?
