This week I am left feeling inspired after discovering the world of Plume. Founded by First Lady, Lauren Bilon, after the birth of her first child, she suffered from significant hair and eyelash loss. That’s enough to make any lady feel distraught, and the tale behind this up and coming beauty brand lead Lauren to create a product to help women from all around the world, who also suffer from the same symptoms. After some time, her lashes regrew with a pharmaceutical product, but she endured dangerous side effects including discoloured eyelids, burning skin and blurred vision. To salvage her eye health, she turned to glue-on false eyelashes, but those led to a severe and painful eye infection. Disenchanted by her options, Lauren took the reins. Lauren had a vision: to collaborate with Mother Nature to create a safe way for women to enhance and protect their lashes.
Through extensive research, she achieved dramatic eyelash enhancements from a host of natural ingredients. However, many of the ingredients were hard to find, required refrigeration, perished quickly, and refused to mix together. Lauren partnered with leading natural and organic cosmetics formulator Irene Schnell. A certified Master in Fragrance & Cosmetics science, Irene transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe, and effective formula. Plume Lash & Brow enhancing serum will definitely make your lashes say va-va-voom and your brows frame your genius. I wanted to share this brand and the story behind it with my readers. Literally, it’s been tried and tested and does what it says on the label.
For more information on Plume, click here to visit the website.